Amazon Ads Audit · Prospera

Your 360° Amazon Ads Audit

Analysed 474 targets from your bulk file

/100

Account Health Score

Overall ACoS
29.4% ACoS

14/20

Wasted spend
73% of spend wasted

0/20

Conversion rate
0.2% CVR

0/15

Placement efficiency
31% spend/sales gap

2/15

Campaign structure
Match types tracked

10/10

Ad type coverage
SP + SB + SD active

10/10

Keyword harvesting
2 terms to harvest

8/10

Total Spend£

£5.2k

Total Sales↗

£18k

Overall ACoS%

29.4%

ROAS◎

3.40x

Total Orders🛒

Total Clicks👆

14k

Total Impressions👁

4.9M

Avg. CPC⊕

£0.37

CTR↕

0.28%

CVR⇄

0.20%

Audit Insights

Wasted ad spend

£2.6k

2,489 search terms with 0 orders

73.0% of search term spend

Placement misallocation

£1.1k

Rest of Search over-allocated vs sales share

30.6% spend/sales gap

Scale opportunities

Search terms with 2+ orders & ACoS < 25%

Increase bids to scale

Issues flagged

2,490

Zero-order terms + high-ACoS campaigns & placements

SP · SB · SD

Search term funnel — by orders generated

Orders	Terms	Spend	% of spend	Sales	ACoS
0	2,489	£2.6k	73.0%	£0.00	—
1	12	£204.01	5.7%	£8.4k	2.4%
2	2	£182.70	5.1%	£3.2k	5.8%
3	2	£581.07	16.2%	£2.2k	26.4%
4	0	£0.00	0.0%	£0.00	—
5+	0	£0.00	0.0%	£0.00	—
Total	2,505	£3.6k	100%	£14k	26.1%

Top wasted spend — 0-order search terms

Search term	Spend	Clicks
home gym equipment	£108.53	228
home gym	£103.61	135
gym	£76.31	84
gym machine	£45.74	90
gym equipment	£43.25	118
gym	£32.68	83
cable machine	£30.78	44
multi gym	£29.30	41
smith machine	£29.09	76
bench press	£28.49	71
home gym	£28.38	65
home gym	£28.20	79
+ 2477 more terms · £2.0k additional wasted spend

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Spend by Ad Type

Ad Type	Campaigns	Spend	Impressions	Clicks	Sales	CPC	CTR	CVR	ACoS
Sponsored Products	14	£2.9k	831k	6,434	£12k	£0.45	0.77%	0.30%	24.2%
Sponsored Brands	4	£2.3k	4.0M	7,201	£5.7k	£0.31	0.18%	0.12%	39.3%
Sponsored Display	15	£46.76	58k	243	£0.00	£0.19	0.42%	0.00%	—

Campaign	Spend	Sales	ACoS
SB	SB \| PAT \| Defensive \| Marcy \| HomeGym \| 2026 \| OPT c81feb	£467.40	£5.7k 32.7% of total	8.1%
SP	SP \| Defensive \| PAT \| Marcy \| HomeGym \| 2026 \| OPT 7b58cd	£969.22	£4.9k 28.1% of total	19.6%
SP	SP \| Manual \| KW \| Marcy \| SmithMachines \| Nov25 \| OPT 4ead46	£855.32	£3.0k 17.0% of total	28.5%
SP	SP \| Auto \| Marcy \| SmithMachines \| 2026 \| OPT 652a09	£607.90	£1.8k 10.4% of total	33.2%
SP	New Arrivals 2025	£241.01	£1.5k 8.5% of total	16.1%
SP	SP \| Auto \|(Gym&SmithMachines)	£98.66	£499.17 2.8% of total	19.8%
SP	AAP \| Newlaunches \| SP \| Auto \| Accessories \| OPT 153bec	£16.32	£65.83 0.4% of total	24.8%
SP	AAP \| SP \| Manual \| KW \| Weightbench \| Augpromo \| OPT c1e746	£30.77	£0.00 0.0% of total	—
SP	SP \| Manual \| KW \| Accessories \| Nov25 \| OPT df56d5	£15.78	£0.00 0.0% of total	—
SP	SP \| PAT \| BFCM \| Promo \| MD9010G \| Smith \| Nov25 \| OPT beb450	£19.84	£0.00 0.0% of total	—

Name	w/Spend	Spend %	Spend	Sales	CPC	CTR	CVR	ACoS
Product Targeting	11	34.5%	£989.06	£4.9k	£0.65	1.27%	0.72%	20.0%
Auto	13	33.9%	£971.63	£3.9k	£0.34	0.84%	0.18%	24.9%
Manual Keyword	88	31.5%	£903.44	£3.0k	£0.43	0.56%	0.14%	30.1%

Name	w/Spend	Spend %	Spend	Sales	CPC	CTR	CVR	ACoS
Exact	31	16.7%	£478.75	£3.0k	£0.47	0.53%	0.30%	16.0%
Phrase	35	12.6%	£360.02	£0.00	£0.42	0.57%	0.00%	—
Broad	22	2.3%	£64.67	£0.00	£0.31	0.65%	0.00%	—
ASIN	11	34.5%	£989.06	£4.9k	£0.65	1.27%	0.72%	20.0%
Close-match	4	21.6%	£617.30	£1.9k	£0.60	0.88%	0.19%	32.5%
Loose-match	2	0.9%	£27.05	£0.00	£0.14	1.65%	0.00%	—
Substitutes	5	2.9%	£81.82	£1.2k	£0.12	1.13%	0.30%	6.6%
Complements	2	8.6%	£245.46	£749.17	£0.26	0.64%	0.11%	32.8%

Name	Spend %	Spend	Sales	CPC	CTR	CVR	ACoS
Dynamic bids – up and down	85.6%	£2.5k	£8.8k	£0.56	0.75%	0.30%	27.9%
Dynamic bids – down only	14.3%	£408.86	£2.1k	£0.20	0.85%	0.20%	19.8%

Placement	Spend %	Spend	Sales	CPC	CTR	CVR	ACoS
Rest of Search	39.0%	£1.1k	£749.17	£0.44	0.82%	0.04%	149.1%
Product Page	35.1%	£1.0k	£6.7k	£0.34	0.59%	0.24%	14.9%
Top of Search	28.6%	£819.62	£3.4k	£0.72	4.06%	0.79%	24.5%
Amazon Business	1.3%	£36.25	£0.00	£0.54	0.66%	0.00%	—

Name	w/Spend	Spend %	Spend	Sales	CPC	CTR	CVR	ACoS
ASIN	66	56.5%	£1.3k	£3.8k	£0.33	0.35%	0.16%	33.3%
Unknown	4	35.7%	£807.02	£1.9k	£0.32	0.19%	0.12%	42.2%
Broad	14	3.7%	£84.18	£0.00	£0.18	0.04%	0.00%	—
Phrase	12	2.3%	£52.10	£0.00	£0.23	0.17%	0.00%	—
Exact	18	1.8%	£39.74	£0.00	£0.27	0.04%	0.00%	—

Sponsored Display Breakdown

By Targeting Type

Targeting Type	w/Spend	Spend %	Spend	Sales	Impressions	Clicks	ACoS
Unknown	35	100.0%	£46.76	£0.00	58k	243	—

By Bidding Strategy

Bid Strategy	Spend %	Spend	Sales	Impressions	Clicks	ACoS
cpc	78.4%	£36.65	£0.00	49k	211	—
vcpm	21.6%	£10.11	£0.00	7,379	32	—

Keyword Harvesting Opportunities

Harvest opportunities

Converting terms not in Exact match

Total orders at risk

Orders from uncontrolled terms

Revenue from harvest terms

£648.33

Sales driven by these terms

Search term	Current match	Orders	Sales	Spend	ACoS	CPC	Action
marcy leg extension	Auto / PT	1	£65.83	£0.20	0.3%	£0.20	Monitor
home gym multifunctional full body home gym equipment	Auto / PT	1	£582.50	£2.91	0.5%	£0.97	Monitor

All Targets

Ad Type:

Match Type:

Show:

Showing 25 of 474 targets

Ad Type	Match Type	Campaign	Target	Spend %	Spend	Sales	Clicks	Impr.	CPC	CTR	CVR	ACoS
SP	Close-match	SP \| Auto \| Marcy \| SmithMachines \| 2026…	close-match	11.2%	£580.02	£1.8k	830	99k	£0.70	0.83%	0.12%	31.7%
SP	ASIN	SP \| Defensive \| PAT \| Marcy \| HomeGym \|…	asin="B07H5CNVXG"	10.3%	£530.82	£1.1k	715	52k	£0.74	1.37%	0.42%	47.3%
SB	Unknown	SB \| PT \| LP: toStore \| SmithMachines \| …	Product collection ad	9.3%	£482.29	£0.00	1,398	229k	£0.34	0.61%	0.00%	—
SB	ASIN	SB \| PT \| LP: toStore \| SmithMachines \| …	asin="B07JRB4P55"	5.2%	£266.60	£0.00	749	83k	£0.36	0.90%	0.00%	—
SB	ASIN	SB \| PT \| LP: toStore \| SmithMachines \| …	asin="B07JRB4P55"	5.2%	£266.60	£0.00	749	83k	£0.36	0.90%	0.00%	—
SP	Complements	New Arrivals 2025	complements	4.2%	£217.60	£749.17	867	135k	£0.25	0.64%	0.12%	29.0%
SP	ASIN	SP \| Defensive \| PAT \| Marcy \| HomeGym \|…	asin="B00JQBHKR0"	4.0%	£205.10	£1.6k	290	23k	£0.71	1.27%	1.03%	13.0%
SB	Unknown	SB \| PAT \| Defensive \| Marcy \| HomeGym \|…	Product collection ad	3.0%	£155.80	£1.9k	507	320k	£0.31	0.16%	0.59%	8.1%
SB	ASIN	SB \| PT \| LP: toStore \| SmithMachines \| …	asin="B0DHSJQ4ML"	2.5%	£126.99	£0.00	366	59k	£0.35	0.62%	0.00%	—
SB	ASIN	SB \| PT \| LP: toStore \| SmithMachines \| …	asin="B0DHSJQ4ML"	2.5%	£126.99	£0.00	366	59k	£0.35	0.62%	0.00%	—
SP	Exact	SP \| Manual \| KW \| Marcy \| SmithMachines…	home gym equipment	2.2%	£112.87	£0.00	236	41k	£0.48	0.57%	0.00%	—
SP	Exact	SP \| Manual \| KW \| Marcy \| SmithMachines…	multigym	2.1%	£109.64	£2.2k	240	38k	£0.46	0.63%	0.83%	5.1%
SP	Phrase	SP \| Manual \| KW \| Marcy \| SmithMachines…	home gym	2.0%	£105.18	£0.00	256	48k	£0.41	0.53%	0.00%	—
SP	ASIN	SP \| Defensive \| PAT \| Marcy \| HomeGym \|…	asin="B00FZLE38Y"	1.8%	£95.63	£499.17	182	12k	£0.53	1.49%	0.55%	19.2%
SB	ASIN	SB \| PAT \| Defensive \| Marcy \| HomeGym \|…	asin="B075L7FFMR"	1.7%	£89.11	£1.2k	257	115k	£0.35	0.22%	0.78%	7.6%
SB	ASIN	SB \| PAT \| Defensive \| Marcy \| HomeGym \|…	asin="B075L7FFMR"	1.7%	£89.11	£1.2k	257	115k	£0.35	0.22%	0.78%	7.6%
SB	Unknown	SB \| KW \| LP: toStore \| SmithMachines \| …	Product collection ad	1.7%	£87.27	£0.00	420	793k	£0.21	0.05%	0.00%	—
SB	Unknown	SPONSORED BRAND - BANNER	Manual Collection Ad	1.6%	£81.66	£0.00	218	17k	£0.37	1.30%	0.00%	—
SP	ASIN	SP \| Defensive \| PAT \| Marcy \| HomeGym \|…	asin="B00XHNB3RG"	1.3%	£65.02	£1.1k	141	9,766	£0.46	1.44%	2.13%	6.0%
SP	Exact	SP \| Manual \| KW \| Marcy \| SmithMachines…	cable machine	1.0%	£53.26	£832.50	113	26k	£0.47	0.43%	0.88%	6.4%
SP	Substitutes	SP \| Auto \|(Gym&SmithMachines)	substitutes	1.0%	£51.35	£499.17	402	36k	£0.13	1.12%	0.25%	10.3%
SP	Exact	SP \| Manual \| KW \| Marcy \| SmithMachines…	gym machine	1.0%	£50.31	£0.00	98	13k	£0.51	0.77%	0.00%	—
SP	Phrase	SP \| Manual \| KW \| Marcy \| SmithMachines…	smith machine	0.9%	£46.41	£0.00	119	19k	£0.39	0.64%	0.00%	—
SP	ASIN	SP \| Defensive \| PAT \| Marcy \| HomeGym \|…	asin="B0F256YTBG"	0.7%	£36.91	£665.83	58	7,042	£0.64	0.82%	1.72%	5.5%
SB	ASIN	SB \| PAT \| Defensive \| Marcy \| HomeGym \|…	asin="B00JQBHKR0"	0.6%	£29.15	£0.00	91	75k	£0.32	0.12%	0.00%	—

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